On Monday, the personal care brand released an ad that questions what . On January 13, Gillette released a new ad that takes the company's 30-year-old slogan, "The Best a Man Can Get," and turns it into an introspective reflection on toxic masculinity very much of this. However, the modest difference in our results suggests that the vitriol expressed on YouTube is not wholly representative. Credit: Gillette But marketing experts have questioned whether the ad was targeted at men in the first place, arguing studies have shown that . The first time I watched the video, I teared up. For more than 100 years Gillette has been known for Men's grooming with its innovative razors and shaving blade. Deconstructing Gillette's The Best Men Can Be Tagline The centerpiece of the campaign is a "short film" of less than two minutes that replaces Gillette's famous slogan, "the best a man can get", with "the best men can be" while portraying instances of bullying, aggressive behavior, sexism and sexual harassment. Gillette's New Ad Asks: "Is Toxic Masculinity the Best a Man Can Get?" The video urges men to hold each other to a higher standard and to step up when they see other men act inappropriately towards women or each other. It has been 100 years since Gillette has been manufacturing the best grooming products for men globally. Why the Gillette 'Best Man A Man Can Be' Ad Misses So Badly Being 'The Best': Gillette and the Commodification of #MeToo To make our vision of The Best Men Can Be a reality, we will be distributing $1 Million per year for the next three years to non-profit organizations executing the most interesting . The initiative included a donation drive, "Be the Hero of a New Generation," where one ruble from the purchase of all Gillette products was donated to SOS Children's . P&G's Gillette ad asks men to shave their 'toxic masculinity' and a big ... 01.14.19. Gillette launched a new brand in 2021 under the name - Planet KIND. A new take on the 30 year old tagline from Gillette is being trialled to help eradicate 'toxic masculinity' in the #MeToo generation. According to Fast Company' s consultation with social media analytics provider Sprout Social, the online response to the ad has been mostly positive. Gillette's "The Best Men Can Be" campaign might not have been the brand ... 1 Gillette is the latest brand to decide it will stand for something and change societal narrative for the better, with its 'Best men can be' campaign, a play on its traditional tagline 'the best a man can get'. While Gillette introduced a women's brand, Venus, back in 2001, to cater to this market, it was what venture capitalist Mike Dodd described as " an afterthought brand ," a rough draft of "a '60s ad man" type of concept about what women might want and how to sell it to them.". Gillette responds to the controversy around its woke new ad Overview Gillette's 2019 ad campaign and corporate giving initiative, "The Best a Man Can Be", aimed to tackle toxic masculinity.

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